Jessica Gordoun joined Jane Lu on The Lazy CEO Podcast to answer the question every consumer brand eventually asks: how do you get onto shelves?

In this episode Jessica details:

• What buyers actually want and how to tailor your pitch

• The risk of a big supermarket launch and how to know if you're ready

• How to set your brand up for sustainable growth

Jo Jericho wrote an opinion piece in CEO Magazine to help FMCG businesses scale more rapidly. In this article, Jo explores why most strategies don’t fail because they’re wrong, but because organisations lack the capability and incentives to execute them. She unpacks the “execution gap” and outline a more effective model, buying capability as a service and aligning it to outcomes, to drive faster, more sustainable growth.