Our People

Retail & Export

Experience:

Category Management and FMCG, Strategy Coles, The Reject Shop and Merivale

Key Focus:

Supercharging brand sales across major retail channels. Woolworths lead

Signature Strength:

Negotiation and Sales Optimisation

Jessica Maree Gordoun

Managing Director – Retail

Experience:

Finance, Category Management and Strategy at Coles

Key Focus:

Supporting brands scale growth and leading data driven strategies. Coles lead

Signature Strength:

Commercial balance between brands & retailers and Excel Sheets/Numbers

Mark Roestenburg

Executive Director – Retail Performance

Experience:

Retail and FMCG specialist, Transformative step out growth, Strategy at Deloitte

Key Focus:

Helping ambitious brands achieve their growth potential

Signature Strength:

High impact communicator and exceptional collaborator

Jo Jericho

Brand Strategy Director

Experience:

Commercial Lawyer at Baker Mckenzie, Retail Operations at General Pants Group, Owner and Export Sales at Slim Secrets (exited 2022)

Key Focus:

helping brands grow & scale sustainably both domestically and in international markets

Signature Strength:

Broad skill set and strong network across FMCG and with investors

Jamie Thurin

Executive Director – Origination & Export

Experience:

Category Management Woolworths, Consulting across Retail, Manufacturing, Real Estate and Acquisitions

Key Focus:

Igniting sales and distribution for Brand partners across Woolworths Group and major retail.

Signature Strength:

Relationships, Network and Negotiation.

Jack Novak

Head of Special Projects

Experience:

Category Management, Category & Supplier Strategy, Analytics, Woolworths, BWS & Dan Murphy's

Key Focus:

Maximize Brand performance across channels

Signature Strength:

Simplifying the complex

Elsy Ferreira

Head of Brand Partners

Experience:

Merchandise and Operations at The Reject Shop

Key Focus:

Data analysis, insights, commercialisation and online

Signature Strength:

Storytelling through data and retail optimisation advisory

Brianna Allford

Head of Data

Experience:

Commercial and Strategy at Kmart, Patties, and KPMG

Key Focus:

Partnering with brands to accelerate sustainable growth and set clear strategic direction

Signature Strength:

Solving complex commercial challenges with practical, insights driven solutions

Nicholas Tsaptsalis

Head of Commercial

Experience:

Category Management, Strategy, Product Development, Tesco, Woolworths, Aldi & P&C

Key Focus:

Delivering growth for our brands at Woolworths Group

Signature Strength:

Relationships, Negotiation and Strategic Delivery

Alan Humphreys

Head of Woolworths Group

Experience:

Category Management at Coles and Tesco; Commercial Strategy at Kraft Heinz

Key Focus:

Driving sales growth for our brands in Coles

Signature Strength:

Data-led strategic growth plans

Simon Mandelbaum

Head of Coles Group

Experience:

22 years working in Pharmacy across Retailers, Wholesalers and for Big Pharma sales Including: Aspen Pharmacare and Sigma Pharmaceuticals

Key Focus:

Big sales opportunities in the pharmacy and P&C retail sector

Signature Strength:

Deep channel knowledge and building new retailer partnerships

Jay Cavanagh

Head of Pharmacy

Experience:

Category Management within major supermarkets (Woolworths, Costco & Aldi) and P&C

Key Focus:

Strengthening supplier choice in the better for you sections and driving category disruptors in the channel

Signature Strength:

Building strong relationships with both brand and retailer

Kirsten Mills

National Business Manager P&C

Experience:

Account management across major grocery, pharmacy, B2B and ACOT at Reckitt Benckiser

Key Focus:

Delivering mutually sustainable growth through data driven insights & decision making

Signature Strength:

Relationship building & data capability

Matthew Seckold

Account Manager – Woolworths

Experience:

15 years working in Multinational FMCG brands inc. Peters Ice Cream and British Tobacco

Key Focus:

Sales and growth

Signature Strength:

Energetic approach to sales and account management

Jeremy Raymond

Account Manager – Coles

Experience:

5+ years working on FMCG leader brands in the pharmacy channel

Key Focus:

Develop and Grow commercial alliances and partnerships

Signature Strength:

Creativity optimizing sales

Viviana Virgen - Maternity Leave

Account Manager – Pharmacy

Experience:

30 years in demand planning, logistics and systems for reputable brands such as Swisse, Vitality and Sukin

Key Focus:

Ensuring brands are well set up for success from an ordering and operations perspective

Signature Strength:

Analytics, forecasting, demand plans, stock management and cash flow

Kon Pletias

Demand Planning Manager

Experience:

Leading sales administration across premium FMCG brands

Key Focus:

Sales administration, online optimisation, order processing

Signature Strength:

Detail Orientation, Pragmatic Execution and Understanding of the FMCG market

Lucy Bleackley

Project Manager – Brand Partners

Experience:

Driving strong sales growth and building client relationships across multiple industries

Key Focus:

Collaborating with retailers and partners to maximize promotions and drive incremental sales

Signature Strength:

Effective communication, adaptability, and a team-centric approach to delivering results

Maddi Sullivan

Promotions Coordinator

Experience:

Graphic design, branding design and strategy for brands across retail, hospitality, wellness and more

Key Focus:

Supporting Ranged, brand partners and retail partners with graphic design

Signature Strength:

Design efficiency, brand aesthetic management and design strategy

Emma Puglia

Graphic Design Manager

Experience:

Comprehensive knowledge across marketing, branding/advertising and visual communication design

Key Focus:

Marketing Coordination and Social Media management

Signature Strength:

Utilising marketing platforms to ensure business/brand growth, developing content that showcases brand identity and effective advertising strategies

Hannah O'Hara

Marketing Coordinator

Experience:

Office and admin support

Key Focus:

Supporting the team with admin related tasks.

Signature Strength:

Organisation and support across the board.

Jenna Klotnick - Maternity Leave

Office Manager

Experience:

Administrative and Retail Sales across FMCG and educational services

Key Focus:

Optimizing sales processes and efficient data management.

Signature Strength:

Attention to detail and data driven approach to problem-solving.

Anjali Sahoo

Data Analyst

Experience:

Hands-on experience working with FMCG brands, ensuring product quality is maintained

Key Focus:

Optimising efficient and accurate sales processes

Signature Strength:

Utilising analytical frameworks and key attention to detail to support informed decision making

James Hummel

Order Processing Officer

Experience:

Retail Sales and operations at Apple

Key Focus:

Operational fulfilment, S&OP best practices

Signature Strength:

Procedurally minded, excellent critical thinking and tech minded solutions

Kawai Lai

Order Processing Officer

Accounting & Advisory

Experience:

Corporate Finance at Pitcher Partners, Corporate Development at Rentokil Initial Plc

Key Focus:

Ensuring our brands are financially positioned to achieve their goals

Signature Strength:

Simplifying complex scenarios to deliver practical, commercially advantageous outcomes

Joseph Green

Managing Director – Advisory

Experience:

8+ years in senior Corporate Finance roles at Pitcher Partners. A member of the Institute of Chartered Accountants Australia

Key Focus:

Delivering great financial outcomes for brand partners

Signature Strength:

A practical, outcome driven approach to finance and corporate advisory engagements

Michael Giarrusso

Director – Corporate Advisory

Experience:

Senior Analyst specialising in M&A advisory, Financial modelling and Due Diligence. A member of the Institute of Chartered Accountants Australia

Key Focus:

Corporate Advisory

Signature Strength:

Financial modelling and scenario planning

Alexander Bielinski

Associate – Corporate Advisory

Experience:

Analyst at Deloitte, Financial Modelling, Capital Raises and Strategy support in Healthcare and consumer sectors

Key Focus:

Supporting Clients with Corporate advisory support assisting them with their key initiatives at various stages of their company's journey

Signature Strength:

Combining Analytical rigor with commercial insights to support informed and high impact decisions

Priyavrat Patel

Analyst – Corporate Advisory

Experience:

19 years in both public practice and senior commercial accounting roles servicing a variety of industries. A member of the Institute of Chartered Accountants Australia and holds an Executive MBA (AGSM)

Key Focus:

Dedicated to helping businesses optimise cash flow, improve processes, manage risks, and provide actionable insights for better decision-making

Signature Strength:

Ability to lead finance functions and drive business growth through strategic financial management and process improvements using a pragmatic approach

Rebecca Alibrandi

Head of Finance Function – CFO and Business Advisory

Experience:

Private Clients and Tax Advisory at Pitcher Partners, Director at Core Growth Advisors

Key Focus:

Accounting and Tax Advisory

Signature Strength:

Debits, credits and tax planning

Vivian Nguyen

Senior Manager – CFO and Business Advisory

Experience:

Assurance, Business Partnering and Operational Finance. A member of the Institute of Chartered Accountants Australia

Key Focus:

Partnering with clients to deliver meaningful outcomes

Signature Strength:

Bringing structure and clarity to finance functions

Marc Woodward

Senior Manager – CFO and Business Advisory

Experience:

Bookkeeping and financial management across service-based and retail industries

Key Focus:

Accurate reporting and strategic insights to support business performance.

Signature Strength:

Learning new systems, streamlining processes for greater efficiency.

Joyce Chan

Senior Accountant – CFO and Business Advisory

Experience:

Hands-on experience in bookkeeping, tax, and financial management for service-based businesses and private clients

Key Focus:

Supporting clients with clear, practical accounting solutions tailored to their goals.

Signature Strength:

Strong technical foundations and a problem-solving mindset that brings clarity to complex financial matters.

Thomas Foley

Analyst – CFO and Business Advisory

Legal & Regulatory

Experience:

Corporate Advisory / M&A Lawyer at Nicholson Ryan Lawyers and Thomson Geer

Key Focus:

Supporting the growth of our brands through their lifecycle, from early and expansion stage to exit

Signature Strength:

Commercially minded, pragmatic and collaborative approach to dealmaking, with a view to maximising client outcomes

Veroshan Sripragasan

Executive Director – Legal & Regulatory

Experience:

Litigation and Dispute Resolution Lawyer

Key Focus:

Strategy and outcomes

Signature Strength:

Sharp advocacy and efficient problem solving

Stuart Hogg

Director – Legal & Regulatory

Experience:

6+ years’ experience as a food technologist and regulatory and compliance professional, including as Quality and Innovation Manager at Pro-Canning

Key Focus:

Providing clarity and direction to brands so they can confidently bring innovative products to market.

Signature Strength:

Holistic approach to problem solving, backed by a strong foundation in food and beverage science, compliance, quality assurance and product development.

Sharon Ann Alexander

Manager – Regulatory & Compliance